Priori is the alias of Montreal based producer and DJ Francis Latreille, a central figure in the Canadian electronic music landscape. His sound occupies a distinct space between atmospheric techno, intricate IDM, and deep house, often characterized by lush textures and precise, organic sound design. He is a cofounder of the influential NAFF Recordings label, which serves as a primary outlet for his solo work and collaborative projects like Jump Source. Notable releases include his 2019 debut album This But More and the 2023 follow up Your Own Power, both released on NAFF. His production aesthetic balances rhythmic complexity with a warm, immersive emotional depth that translates across both club environments and home listening.